Nut House Enterprise & Social Media

Nut House Enterprise 

           Nut House Enterprise is my family’s business that my grandfather created 50 years ago. The business started in the back of a pick up truck along the side of the road in Cordele, GA and has now grown to wholesale outlets along the interstates through out Florida and Georgia. My mother and father own and run four of the businesses now and plan on expanding more through out the near future. Two of their stores are here in St. Augustine, located at 9980 US1 South and 9995 US1 South. 

            We rely heavily on travelers but also have established a large local customer basis. However, social media will only take our business to the next level. We have a website now for our company, where customers can purchase items ranging from a variety of pecans, southern homemade candies, jellies, syrups, BBQ sauces, relishes, hot sauces, and more. But our family business still needs more of a social media presence. 

            With everything that I am learning from our social media class, and from the rest of my communication major, I have taken on the task and challenge of getting us out there in the social media world. I want to make a Facebook Fan Page, Twitter Page, as well as putting us on Yelp and Foursquare. It think with all of the social media platforms our already successful family business can be taken to the next level! 

Mango Mangos & Social Media

Mango Mango's 

Mango Mango’s is family owned and operated by the Worley family. Robert Worley has been in the restaurant business for over 37 years, and had dreams of owning his own successful restaurant. In June of 2004, Mango Mango’s was open and ready for business. They offer a unique Caribbean Southwest style of food. They are located at 700 A1A Beach Blvd. here in St. Augustine, FL and there is no other place like it.

With involving Robert’s wife Gloria, along with their two children Trevor and Natalie, they have taken there family business to the next level. They truly used social media to their advantage to make their restaurant more profitable. Mango Mango’s website is beautifully laid out for the consumer and has all the information about their family and history of creating Mango Mango’s. They also linked their Facebook Fan Page, Twitter account, and email to their website.

             Their Facebook Fan Page allows consumers to see daily specials and friendly posts that encourage customer responses. On their twitter page they offer for example, free chips and salsa when you purchase an entrée. Aspects like that will keep customers coming back to Mango Mango’s. They are also on Yelp and Foursquare allowing customers to provide feedback about the restaurant allowing potential customers to see how the restaurant is. I feel like Mango Mango’s is using social media correctly and to its fullest potential. They have awesome food, so check it out!

The Closet & Social Media

The Closet

The Closet is a local boutique that is almost five years old. They are a relatively new local business here in St. Augustine, FL. It is located at 51 Cordova St. The Closet is open Monday through Thursday 11:00am to 7:00pm, Friday and Saturday 12:00pm to 8:00pm, and Sunday 12:00pm to 5:00pm. They offer a variety of local and independent designers clothes and accessories as well as select vintage and consignment clothing.

            With being a relatively new business, social media is a must! The Closet does have a Facebook Fan Page that allows consumers to tag themselves when they are shopping in the store. The Closet uses their Facebook Fan Page to post special events hat they support, so the public will be made known about them, and they also post about new hot items being in their stores. One aspect I like about their fan page is that they talk about some of the designers they purchase from. They also have a yelp page, which is great for consumers to provide sufficient feedback about the clothing boutique for other potential customers to see.

They are on the correct path for being social media savvy, but I do feel they need a Twitter account. I also feel they need to provide their online fans with weekly or monthly specials which will essentially promote a social media a buzz about their local boutique which cause more sales and a repeat customer basis.

O'Steen's Restaurant & Social Media

O'Steen's Restaurant

O’Steen’s Restaurant is a family restaurant that is most well known for having the best friend shrimp in St. Augustine, FL. They are located at 205 Anastasia Blvd. right near the historic Lions Bridge. O’Steens is a small restaurant that does things, I guess you could say, the old fashion way. They are open Tuesday to Saturday from 11:00am- 9:00om, only take cash, and do not serve alcohol. They do offer an ATM machine incase customers do not have cash on hand. 

Although they run on an old fashion shift, they have made the plunge into the social media world. O’Steens has a Facebook Fan Page where people can check-in to their restaurant if they are there eating. The site also provides information about the family owned restaurant. They are on Yelp and Foursquare, which are outstanding sites to get consumer feedback about local businesses. O’Steens also has a website wear consumers can purchase O’Steens t-shirts, however it is not a full site about O’Steens. 

One aspect of O’steens that I truly thought was a fun way to give insight to the consumers was when I found a video of O’steens making their famous fried shrimp. 

O’Steens has made the plunge into social media; however, if they dig deeper I feel they will be even more profitable. I think they need to make a full website for their business and add a Twitter account as well. For a local restaurant they do good business, but just a little but more social media buzz and their local business could really start to boom! 

Schmagel's Bagels & Social Media

                                                            Schmagel's Bagels

     Social media is an essential platform for local businesses around the St. Augustine community. I feel a special bond to this issue due to my family having local family owned businesses.

 Schmagel's Bagels is a locally family owned and operated business for 20 years and counting. They are located at the corner of Hypolita Street. They offer a variety of different breakfast items and lunch specials, but are known for their New York style bagels and their very own varieties of homemade cream cheese. One of their main pushes for their business is that everything they make is always fresh and never frozen. They have a Facebook page that I have become friends with as well as a Facebook Fan Page. They are also available on Twitter.

Schmagel's Bagels' social media sites provide their consumers with daily specials, pictures of homemade baked goods, history of their family business, promotional deals, as well as promote local shows and activities that will take place at their business. With extending their business to the social media world, Schmagel's Bagels can gain consumer loyalty, gain potential customers with engaging promotions, as well as out stand the existing businesses are not jumping on the social media bandwagon.