The Closet is a local boutique that
is almost five years old. They are a relatively new local business here in St.
Augustine, FL. It is located at 51 Cordova St. The Closet is open Monday
through Thursday 11:00am to 7:00pm, Friday and Saturday 12:00pm to 8:00pm, and
Sunday 12:00pm to 5:00pm. They offer a variety of local and independent
designers clothes and accessories as well as select vintage and consignment
clothing.
With
being a relatively new business, social media is a must! The Closet does have a
Facebook Fan Page that allows consumers to tag themselves when they are
shopping in the store. The Closet uses their Facebook Fan Page to post special
events hat they support, so the public will be made known about them, and they
also post about new hot items being in their stores. One aspect I like about
their fan page is that they talk about some of the designers they purchase
from. They also have a yelp page, which is great for consumers to provide
sufficient feedback about the clothing boutique for other potential customers
to see.
They are on the
correct path for being social media savvy, but I do feel they need a Twitter
account. I also feel they need to provide their online fans with weekly or
monthly specials which will essentially promote a social media a buzz about
their local boutique which cause more sales and a repeat customer basis.
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