Sunday, October 28, 2012

Schmagel's Bagels & Social Media



                                                            Schmagel's Bagels


     Social media is an essential platform for local businesses around the St. Augustine community. I feel a special bond to this issue due to my family having local family owned businesses.
 Schmagel's Bagels is a locally family owned and operated business for 20 years and counting. They are located at the corner of Hypolita Street. They offer a variety of different breakfast items and lunch specials, but are known for their New York style bagels and their very own varieties of homemade cream cheese. One of their main pushes for their business is that everything they make is always fresh and never frozen. They have a Facebook page that I have become friends with as well as a Facebook Fan Page. They are also available on Twitter.
Schmagel's Bagels' social media sites provide their consumers with daily specials, pictures of homemade baked goods, history of their family business, promotional deals, as well as promote local shows and activities that will take place at their business. With extending their business to the social media world, Schmagel's Bagels can gain consumer loyalty, gain potential customers with engaging promotions, as well as out stand the existing businesses are not jumping on the social media bandwagon. 

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